Monitoring Social Networks

Monitoring Social Networks has quickly become a booming business, that many companies are convinced, they should not be without. The mains goals are to monitor the "pulse" of what people are saying about their company (and others), or their goods and/or services. It is also used for tracking publicity (both good and bad), so they may act, if needed.

     In social networks such as facebook or twitter, people often see what others, many they may know and trust, are saying about companies and products. Their actions and/or purchases may be altered by what they see posted on social netwoks. Therefore, I think it would be a very important benefit to hire a company that specically monitors, what is being said about my company.

    For example, if I opened a restaurant in a new town, I would want to see what people are saying about my restauant. There are many choices of where to go to dinner,and people often use social networks to get other people's opinions. If many people stated that one place was great, and another was terrible, I would hope (and ensure;) that my restaurant was the one people were raving about. 

     However, if there was a negative issue or complaint, that was made aware to me by a social monitoring network, I could possibly act to diffuse or correct the situation, before it got any worse.